The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.
- Installs
- 2+ million
- Rating
- 4.5 (3.2K)
- Updated
- 45 days ago
WP Statistics – Simple, privacy-friendly Google Analytics alternative
Cookieless, privacy-friendly WordPress analytics. GDPR/CCPA compliant visitor data and clear graphs, with no data sharing.
- Active installs
- 500,000+
- #112 of 1,000
- Downloads, all time
- 38.6M
- 38,575,443
- Downloads, 30 days
- 916.2K
- 125.6K in the last 7
- Rating
- 4.1 / 5
- 759 reviews
- Last updated
- 8 days ago
- Oct 23, 2026
- Version
- 14.16.18
- 299 releases
Upkeep and compatibility
| Last updated | October 23, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.1.4Covers WordPress 7.1.4, the current release |
| Needs WordPress | 6.6 or newer |
| Needs PHP | 7.4 or newer |
| First published | March 20, 2011 |
| Support, last two months | 9 of 10 threads resolved (90%) |
Reviews
4.1 / 5 from 759 reviews
| 5 stars | 544 |
|---|---|
| 4 stars | 38 |
| 3 stars | 24 |
| 2 stars | 43 |
| 1 star | 110 |
Downloads, last 30 days
What the author says it does
Discover GDPR-compliant analytics with WP Statistics, the top choice for WordPress users seeking an alternative to Google Analytics. No external accounts, unlimited visitor tracking, and full data ownership—all stored directly in your WordPress database.
Checkout Demo | View Screenshots
GDPR Compliant (Data Privacy)
WP Statistics is GDPR, CCPA, PECR, and cookie compliance by default.
- We do not use cookies
- We do not store personally identifiable information (PII) by default
- 100% data ownership. Data is entirely created and stored on your server
- Enhance IP Hashing with Random Daily Salt Mechanism
- Features to export and delete data for GDPR
- Respect for User Privacy with Do Not Track (DNT)
- Privacy Audit Tool for compliance with privacy laws
Your site won’t need to have a cookie popup since WP Statistics uses cookie-less tracking.
You can find more information in “What we collect“.
Top Features
- Fully integrate with your WordPress and your content structure and you have the all reports all in your WP dashboard
- Content and Category Analytics: Track performance based on your site’s content and categories.
- Simple analytics dashboard
- Bounce Rate Tracking: See your site-wide bounce rate in Visitor Insights and per-page bounce rate in the Entry Pages report, so you can spot pages that lose visitors after a single page view.
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
Who should use WP Statistics?
WP Statistics is designed for website owners, bloggers, marketers, and analysts who wish to track and understand the traffic on their WordPress site. It’s user-friendly and powerful for professionals but also accessible for beginners.
Is technical knowledge required to operate WP Statistics?
No, WP Statistics focuses on simplicity. You don’t need any coding skills to use it. Right from your WordPress dashboard, you can install and use the plugin.
Will WP Statistics affect my site’s performance?
Your site’s loading times will remain quick with WP Statistics. With our “Optimization” settings page, you can fine-tune how data is handled for high-traffic sites, providing you with the tools to optimize performance.
Is it GDPR compliant?
Yes, WP Statistics is GDPR compliant by default. You can find more information in “What we collect“.
Are individual page analytics available?
Every post, page, and custom post type is tracked in detail.
Is it compatible with caching and CDN?
WP Statistics is fully compatible with all caching plugins and CDNs.
Latest changelog entry
- Fix: CookieYes integration: visits are recorded again on sites using the older CookieYes banner (“legacy mode”), after the visitor accepts it (issue #1175).
- Enhancement: Tracker Debugger shows when the last visit was recorded, warns when visits stop, and shows whether your consent plugin is blocking them (issue #1178).
- Fix: Tracker Debugger’s “Hit Endpoint” check sends a real test visit (not saved) and shows the error when it fails (issue #1172).
- Enhancement: The “Invalid hit/online request” error names the value that failed.
Screenshots
Overview 
Visitors Insights 
Online Visitors Monitoring 
Optimization
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Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin. The author takes donations at their donate page.