Simple, lightweight WordPress analytics with privacy-friendly visitor tracking. Cookieless and GDPR-ready. Setup in seconds, no cookie banner needed.
- Installs
- 200,000+
- Rating
- 4.9 (186)
- Updated
- 2 days ago
GA Google Analytics – Connect Google Analytics to WordPress
Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.
- Active installs
- 400,000+
- #149 of 1,000
- Downloads, all time
- 10.4M
- 10,425,771
- Downloads, 30 days
- 43.5K
- 10.6K in the last 7
- Rating
- 4.9 / 5
- 158 reviews
- Last updated
- 3 months ago
- Aug 10, 2026
- Version
- 20260810
- 39 releases
Upkeep and compatibility
| Last updated | August 10, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.1.4Covers WordPress 7.1.4, the current release |
| Needs WordPress | 4.7 or newer |
| Needs PHP | 5.6.20 or newer |
| First published | November 13, 2012 |
| Support, last two months | No threads opened |
Reviews
4.9 / 5 from 158 reviews
| 5 stars | 150 |
|---|---|
| 4 stars | 3 |
| 3 stars | 2 |
| 2 stars | 1 |
| 1 star | 2 |
Downloads, last 30 days
What the author says it does
✨ Connects Google Analytics to WordPress
✨ Easily add Google Analytics 4 to your web pages
This plugin enables Google Analytics for your entire WordPress site. Lightweight and fast with plenty of great features.
🔥 Enable Google Analytics 4
Steps to enable Google Analytics 4:
- Follow this guide to create a GA4 account
- During account creation, you’ll get a tracking (measurement) ID
- Add your new tracking ID to the plugin setting, “GA Tracking ID”
- Select “GA4” for the plugin setting, “Tracking Method”
Save changes and done. Wait 24-48 hours before viewing collected data in your GA account.
🔥 GA Tracking Options
Here are the tracking methods available with this plugin:
- GA4 / Google Analytics 4 (default)
- Universal Analytics (deprecated)
- Legacy Tracking (deprecated)
Note: GA4 is recommended. Google has deprecated/disabled all other tracking options.
🔥 GA Feature Support
- Supports Google Analytics 4
- Supports Display Advertising
- Supports Enhanced Link Attribution
- Supports IP Anonymization
- Supports Force SSL
- Supports Google Optimize
- Supports Consent Signals
- Supports Tracker Objects (Universal Analytics)
- Supports User Opt-Out (Universal Analytics)
Also supports tracking links and conversions via the Custom Code setting. Learn more about Google Analytics.
🔥 General Features
- Blazing fast performance
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
How to enable Google Analytics 4?
Check out the top of this page, first section provides the steps to add GA4 to your site.
I am confused about all the different tracking methods?
This article should help to get a better idea of the changes: History of Google Analytics
Tracking code is not displayed in source code?
If you check the source code of your pages and don’t see the GA tracking code, check the following:
- Check that your theme includes the hooks, wp_head and wp_footer
- If you are using a caching plugin, try clearing the cache
Google Analytics says tracking code is not detected?
You need to wait 24-48 hours (or longer) for Google to collect some data. Just takes time for Googlebot to crawl your pages, collect and process data, etc. For more information, check out the Google Analytics Help Center.
Can I filter the output of the “Custom GA Code” setting?
Yes, you can use the gap_custom_code filter hook.
How to implement Google Optimize?
Here are the steps:
- Enable Universal Analytics in the plugin settings
- Add the Optimize plugin (e.g., ga('require', 'GTM-XXXXXX');) to the setting, “Custom GA Code”
- Add the Page Hiding (flicker) snippet to the setting, “Custom <head> Code”
- Enable the setting, “Custom <head> Location”
Done! You can view the source code of your web pages to verify the results.
More info about Google Optimize.
Latest changelog entry
Thank you to everyone who shares feedback for GA Google Analytics!
If you like GA Google Analytics, please take a moment to give a 5-star rating. It helps to keep development and support going strong. Thank you!
✨ Pro version available! Check out GA Pro »
20260810
- Updates plugin settings page
- Tests on WordPress 7.1
20260421
- Fixes bug with reset options
- Updates plugin settings page
- Improves readme.txt documentation
- Tests on WordPress 7.0
Full changelog @ https://plugin-planet.com/wp/changelog/ga-google-analytics.txt
Screenshots
GA Google Analytics: Plugin Settings (default) 
GA Google Analytics: Plugin Settings (expanded)
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Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin. The author takes donations at their donate page.