The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.
- Installs
- 2+ million
- Rating
- 4.5 (3.2K)
- Updated
- 45 days ago
Independent Analytics – WordPress Analytics Plugin
A simple, yet powerful WordPress analytics plugin that gives you privacy-friendly stats to grow your website. A Google Analytics alternative.
- Active installs
- 100,000+
- #378 of 1,000
- Downloads, all time
- 3.2M
- 3,237,584
- Downloads, 30 days
- 131.4K
- 22.9K in the last 7
- Rating
- 4.8 / 5
- 167 reviews
- Last updated
- 9 days ago
- Oct 22, 2026
- Version
- 2.16.2
- 122 releases
Upkeep and compatibility
| Last updated | October 22, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.1.4Covers WordPress 7.1.4, the current release |
| Needs WordPress | 5.9 or newer |
| Needs PHP | 8.0.30 or newer |
| First published | May 31, 2022 |
| Support, last two months | 8 of 8 threads resolved (100%) |
Reviews
4.8 / 5 from 167 reviews
| 5 stars | 154 |
|---|---|
| 4 stars | 6 |
| 3 stars | 0 |
| 2 stars | 2 |
| 1 star | 5 |
Downloads, last 30 days
What the author says it does
Google Analytics is complicated!
You shouldn’t have to spend hours on tracking scripts, variables, dimensions, and other complexities just to answer basic questions about your visitors.
That’s why we built Independent Analytics.
Independent Analytics gives you simple, common-sense stats you can use to grow your website.
It automatically tracks your visitors and adds easy-to-read reports right inside your WordPress admin dashboard.
As a Google Analytics alternative, Independent Analytics also offers superior privacy for yourself and your visitors. It does not use cookies, store personal data, or communicate with external servers. All of your data is created and stored in your WP database.
This is a free plugin and doesn’t require you to create an account on another site.
Loved by the WP Community ❤️
Independent Analytics has received praise and renown from WP Tuts, Web Squadron, WP Weekly, WP Builds, and many more publications.
Get Started in 60 Seconds
- Visit your Plugins > Add New menu
- Search for “Independent Analytics”
- Install and enjoy 🙂
Independent Analytics starts tracking visitors immediately. No JavaScript. No code snippets. No account to create. Just install and activate, and clear your cache once if you’re using a caching plugin. Your data starts showing up right away, so you can refresh the page and check how it’s going.
Who’s it for?
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
How do I install it?
Download it from this page and upload via the Plugins > Add New menu of your website. Alternatively, visit your Plugins > Add New menu and search for “Independent Analytics” by name.
Does it use Google Analytics?
No, Independent Analytics is an alternative to Google Analytics. You do not need a Google account to use it.
Can I use Independent Analytics and Google Analytics at the same time?
Yes, you can run both Independent Analytics and Google Analytics on your site at the same time without any issues or errors.
Can I import data from Google Analytics or Jetpack Stats?
No, it is not possible to import stats from Google Analytics, Jetpack Stats, or other analytics tools at this time.
Will it slow down my site?
No, the tracking script makes a deferred request to your site’s REST API to record the visit. This has no impact on the loading experience, and does not impact your Core Web Vitals, allowing you to achieve a perfect 100/100 Page Speed Insights score.
Does tracking start right away?
Yes, the moment you install Independent Analytics it will start tracking views. If you don’t see any views right away, clear your site’s cache and then visit your site in a private browser tab to record your first view.
Latest changelog entry
2.16.0 – October 15th, 2026
- Feature: Newly redesigned Campaign Builder, including QR code generation and CSV exports
- Feature: Added a new option to track visitor geolocations with Cloudflare
- Enhancement: Ad clicks from OpenAI now recognized and track separately in the Referrers report
- Enhancement: Added an 18 month option to the automatic data deletion setting
- Enhancement: Added a filter for anyone who wants to modify or truncate IP addresses
- Enhancement: Allow a constant to be set in wp-config.php to disable favicon fetching for referrers
Screenshots
Beautiful analytics dashboard inside your WP admin 
Analyze your traffic sources with the Referrers report 
The Geographic report shows traffic from each country and city 
Find which devices and browsers your visitors use the most
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Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin. The author takes donations at their donate page.