#149 by installs
GA Google Analytics – Connect Google Analytics to WordPress
Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.
- Installs
- 400,000+
- Rating
- 4.9 (158)
- Updated
- 3 months ago
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
- Active installs
- 5+ million
- #7 of 1,000
- Downloads, all time
- 290.2M
- 290,246,897
- Downloads, 30 days
- 6M
- 526K in the last 7
- Rating
- 4.2 / 5
- 1,012 reviews
- Last updated
- 12 days ago
- Oct 19, 2026
- Version
- 1.190.0
- 195 releases
What Site Kit by Google's own page says
Read from sitekit.withgoogle.comon
Who it is for
Site Kit is useful for you if you are... A site owner, A developer or agency, A plugin or a hosting provider
Use cases the vendor names
- See how users find and use your website
- Deploy, manage, and get insights from critical Google tools
- Provision and access key Google tools and metrics
Features it lists
- Easily set up Google tools on your site
- View everything in a single dashboard inside WordPress
- No code editing required
- Measures Google Search traffic and performance
- Tells you how users find, use, and engage with your site
- Analyzes your site and suggests ways to make it faster
- Helps you earn money from your online content
- Grow your business with Google Ads
- Creates and manages tags on your site without updating code
- Allows visitors to sign up and log in with their existing Google account
A script read this page, and kept only what the page's text backs up. These are the vendor's list prices and its own words, not a deal and not my review. Prices change and can differ by country, so confirm on the vendor's page before you buy.
Upkeep and compatibility
| Last updated | October 19, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.1.4Covers WordPress 7.1.4, the current release |
| Needs WordPress | 5.2 or newer |
| Needs PHP | 7.4 or newer |
| First published | October 31, 2019 |
| Support, last two months | 65 of 88 threads resolved (74%) |
Reviews
4.2 / 5 from 1,012 reviews
| 5 stars | 739 |
|---|---|
| 4 stars | 51 |
| 3 stars | 36 |
| 2 stars | 41 |
| 1 star | 145 |
Downloads, last 30 days
What the author says it does
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.
Bringing the best of Google tools to WordPress
Site Kit includes powerful features that make using these Google products seamless and flexible:
- Easy-to-understand stats directly on your WordPress dashboard
- Official stats from multiple Google tools, all in one dashboard
- Quick setup for multiple Google tools without having to edit the source code of your site
- Metrics for your entire site and for individual posts
- Easy-to-manage, granular permissions across WordPress and different Google products
Supported Google tools
Site Kit shows key metrics and insights from different Google products:
- Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
- Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
- AdSense: Keep track of how much your site is earning you.
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
Is Site Kit free?
The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.
What are the minimum requirements for Site Kit?
In order to successfully install and use Site Kit, your site must meet the following requirements:
- WordPress version 5.2+
- PHP version 7.4+
- Modern browser – Internet Explorer is not supported
- Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
Why is my dashboard showing “gathering data” and none of my service data?
It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.
Why aren’t any ads appearing on my site after I connected AdSense?
If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.
Is Site Kit GDPR compliant?
When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.
By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.
Where can I get additional support?
Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.
Latest changelog entry
Added
- Add a “Recent activity” tab showing traffic and search performance since the day before yesterday. See #13681.
Enhanced
- Add the rrmSurveyCTA feature flag. See #13716.
- Improve handling of rate limit Google API errors. See #13630.
- Add a setting to include WooCommerce products in the “Recent activity” tab. See #13625.
- Add the benchmarking response that combines Analytics reports into daily traffic, visitor totals and ranked key factors. See #13595.
- Add GA event tracking for the Reader Revenue Manager configured CTA manage settings link. See #13575.
Screenshots
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Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin.