Want to boost sales & marketing efforts? Use your favorite forms & builder. Unlimited popups & impressions, keep your data, no monthly subscription.
- Installs
- 600,000+
- Rating
- 4.9 (4.5K)
- Updated
- 50 days ago
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
- Active installs
- 1+ million
- #53 of 1,000
- Downloads, all time
- 134.8M
- 134,831,770
- Downloads, 30 days
- 205K
- 45.8K in the last 7
- Rating
- 4.3 / 5
- 821 reviews
- Last updated
- 3 months ago
- Aug 14, 2026
- Version
- 2.17.1
- 34 releases
What Popup Builder & Popup Maker for WordPress's own page says
Read from optinmonster.comon
| Plan | Price | Billed | Renews at | Sites |
|---|---|---|---|---|
| Basic | $7 | Not clear on the page | Not shown | 1 Site |
The page's own words around each price
- Basic:
. How much does OptinMonster cost? An OptinMonster subscription starts as low as $7/month . We offer both monthly and annual plans, along with significant discounts for f
- Money-back period mentioned: 14 days
Who it is for
If you have traffic and use email, this is built for you.
Use cases the vendor names
- Grow your email list from existing traffic
- Recover abandoning carts
- Personalize campaigns by visitor behavior
- Test copy, design, timing, and offers
- Prove which campaigns generate revenue
Features it lists
- Exit-Intent® Technology
- Targeted optin campaigns
- Built-in A/B testing
- Real-time behavioral data
Needs
- WordPress
- Shopify
- Squarespace
- other email marketing platforms
A script read this page, and kept only what the page's text backs up. These are the vendor's list prices and its own words, not a deal and not my review. Prices change and can differ by country, so confirm on the vendor's page before you buy.
Upkeep and compatibility
| Last updated | August 14, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.0.8Older than WordPress 7.1.4, the current release |
| Needs WordPress | 6.0 or newer |
| Needs PHP | 7.4 or newer |
| First published | April 26, 2015 |
| Support, last two months | 0 of 1 threads resolved (0%) |
Reviews
4.3 / 5 from 821 reviews
| 5 stars | 657 |
|---|---|
| 4 stars | 19 |
| 3 stars | 5 |
| 2 stars | 7 |
| 1 star | 133 |
Downloads, last 30 days
What the author says it does
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales – #1 most popular popup builder plugin! 🚀
The Best Popup Builder for WordPress and Email Newsletter Popup Plugin
OptinMonster is the best WordPress popup plugin and the most popular, too! Over 1.2 MILLION smart marketers like you trust us to make sure no good lead goes uncaptured!
OptinMonster turns your website visitors into new leads, subscribers and sales.
Excellent product and customer service
“I love the product. I didn’t think popups were important, but with the seamless integration of other products such as MailChimp and WPForms, they are a winner! It makes it easier to collect data and leads. OptinMonster team is always ready to fix any problem you encounter when setting up the forms. They are patient, kind, and upbeat. They make life easier for those who are not developers. This plugin is a must for your business.”
@sarana01
OptinMonster’s easy-to-use popup maker makes creating pop-ups and email subscription forms, sticky floating bars, engaging spin-a-wheel campaigns, and interactive popups a breeze.
And our mobile popups ensure that your marketing messages look great on all devices.
…all WITHOUT needing a coder or designer…saving you time AND money.
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
Who should use OptinMonster’s WordPress Popups?
OptinMonster is perfect for:
- Business owners
- Bloggers
- eCommerce sites
- Designers
- Developers
- Marketing agencies
- Anyone who wants to grow their lists, leads, and sales.
What type of WordPress popups can I build with OptinMonster?
Here are just some types of popups you can create with our easy-to-use popup builder:
- Email Optins
- Exit Popups
- Floating Bars
- Spin a Wheel
- Slide-in
- Fullscreen and Welcome Mats
- Video Popups
- Contact Form Popup
- WooCommerce Popup
- Upsell Popup
- Cross Sell Popup
- Coupon Popup
- Sales Popup
- Lightbox
- Newsletter Popup
- Popup on Click of Button or Image
- Login Popup
Can I integrate OptinMonster popups with my CRM or Email Marketing Service?
You can easily send data from your campaign to your favorite CRM, email newsletter, and other marketing platforms.
Here is a list of our popular marketing integrations:
- Constant Contact
- Mailchimp
- AWeber
- Infusionsoft (Keap)
- ActiveCampaign
- ConvertKit
- Brevo (formerly Sendinblue)
- GetResponse
- Campaign Monitor
- CM Commerce (formerly Conversio)
- Drip
- HubSpot
- iContact
- Klaviyo
How can I target where my campaigns appear?
Here are just a few of the powerful personalization and targeting options we offer:
- Popup Page Level Targeting – Allows you to customize popups based on specific pages, category sections, and URL query / anchor tags.
- Referrer Detection for Popups – Show custom marketing popups based on where the user is coming from (google, facebook, twitter, etc).
How can I control when my campaigns appear?
Our powerful Display Rules give you control so you can ensure your campaigns never annoy your visitors, but appear at just the most helpful time.
- Exit-Intent® Popups – Shows popup only when user is about to leave a page.
- Scroll Trigger Popup – Shows popup only after the user has scrolled X% of page.
- Click to Load Popup – Shows popup when user clicks on a link or image.
Does OptinMonster integrate with other WordPress plugins?
Yes! OptinMonster integrates with many WordPress plugins out of the box and we’ve built unique integrations for the most popular WordPress plugins.
- WooCommerce Popups – Add upsell and cross-sell popups, free shipping bars, announcement bars, coupon wheels, and more.
- BigCommerce Popups – Coupon popups, gamified coupon wheels, exit popups, and more to reduce cart abandonment and increase conversions.
Latest changelog entry
- Fixed campaign embed code printing on the page as visible text.
Screenshots
Select a Campaign type (popup, full screen, floating bar, slide-in, inline or Gamified) 
Create and customize your campaign with our easy drag-and-drop popup builder 
Smart targeting and personalization 
The most powerful targeting and display rules engine
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Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin.