🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
- Installs
- 1+ million
- Rating
- 4.3 (821)
- Updated
- 3 months ago
Hustle – Email Marketing, Lead Generation, Optins, Popups
Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder
- Active installs
- 80,000+
- #505 of 1,000
- Downloads, all time
- 4.8M
- 4,816,684
- Downloads, 30 days
- 90.4K
- 14.9K in the last 7
- Rating
- 4.4 / 5
- 859 reviews
- Last updated
- 9 days ago
- Oct 22, 2026
- Version
- 7.8.14.4
- 105 releases
Upkeep and compatibility
| Last updated | October 22, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.1.4Covers WordPress 7.1.4, the current release |
| Needs WordPress | 6.4 or newer |
| Needs PHP | 7.4 or newer |
| First published | May 19, 2011 |
| Support, last two months | 5 of 5 threads resolved (100%) |
Reviews
4.4 / 5 from 859 reviews
| 5 stars | 660 |
|---|---|
| 4 stars | 70 |
| 3 stars | 30 |
| 2 stars | 19 |
| 1 star | 80 |
Downloads, last 30 days
What the author says it does
Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Lead generation just got easier with simple set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of Smush image optimization and Forminator form builder at WPMU DEV.
Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes.
Access unlimited pop-ups, slide-ins, and social shares from the start with Hustle Pro.
Level up immediately with unlimited campaign creation + access to the full suite of WPMU DEV performance and marketing plugins. Learn more about Pro.
Instant Templates For Every Kind Of Offer
Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below:
Learn The Ropes With These Hands-On Hustle Tutorials
- How to Get the Most Email Subscribers Using Hustle
- How to Make the Perfect Popup with Hustle
- How To Get The Most Out Of Using Hustle
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
What is Hustle and where did WordPress PopUp go?
WordPress PopUp went through a massive makeover and is now a complete pop-up, slide-in and email opt-in marketing suite, so we gave it a new name. With Hustle you get even more options for growing your business. Enjoy all the new features!
Will I lose my pop-ups when I upgrade from WP PopUp to Hustle?
Nope! All your pop-ups will seamlessly be added to the custom content module in Hustle.
Are there any feature limitations with Hustle?
No! Hustle gives you all the same settings and options as Hustle Pro. The only difference is Hustle Pro offers unlimited Opt-ins, Custom Content, and Social Sharing.
How can I report security issues or bugs?
We take plugin security incredibly seriously; if you have a bug or vulnerability to report, you can do so through the Patchstack Vulnerability Disclosure Program. It’s fast, easy, and you will be notified when the issue is fixed. Report a vulnerability.
Latest changelog entry
- Fix: Security vulnerability
Screenshots
Easily customize the look of your campaigns using the in-built appearance settings. 
Create amazing looking pop-ups, slide-ins, and embeds using our designer made templates. 
All the display conditions you need for targeted marketing. 
Quickly create and display a floating social sharing icon bar.
Tagged
Plugins that share its tags
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- Rating
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- Installs
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- Rating
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- Updated
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- Rating
- 4.8 (17)
- Updated
- 37 days ago
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- Rating
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Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin.