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#68 by installs

Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF

by WP MediaVersion 2.3.4

Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.

View on WordPress.orgPlugin websiteSupport forum
Active installs
900,000+
#68 of 1,000
Downloads, all time
21.4M
21,378,185
Downloads, 30 days
187K
40.4K in the last 7
Rating
4.3 / 5
1,656 reviews
Last updated
54 days ago
Sep 7, 2026
Version
2.3.4
103 releases

Upkeep and compatibility

Last updatedSeptember 7, 2026Updated in the last 3 months
Tested up toWordPress 7.1.4Covers WordPress 7.1.4, the current release
Needs WordPress5.3 or newer
Needs PHP7.4 or newer
First publishedJanuary 27, 2016
Support, last two months2 of 3 threads resolved (67%)

Reviews

4.3 / 5 from 1,656 reviews

Reviews by star rating
5 stars1,295
4 stars64
3 stars31
2 stars44
1 star222

Downloads, last 30 days

Low 3.6K a dayHigh 10K a day

What the author says it does

Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.

🏆 The Easiest Image Optimization Plugin for WordPress

Imagify is the simplest image optimization plugin for WordPress to optimize images, so your website loads faster and images stay lighter. It’s designed for site owners who want quick and effective results with a very easy setup.

With Imagify, you can resize and compress images and convert them to WebP and AVIF directly from your WordPress dashboard, with up to 20MB of images optimized each month for free. Automatic image optimization takes just one click and does not require technical knowledge.

Whether you’re uploading new images, running bulk image optimization on an existing media library, or handling image optimization for WooCommerce product photos, Imagify makes the process simple, reliable, and easy to manage.

What sets Imagify apart:

• WebP and AVIF conversion included in the free plan, so you can use next-gen image formats right away.

• Easy to use, with no advanced configuration to learn.

• Smart image compression and optimization that does the job for you and reduces file size while preserving image quality.

• Bulk image optimization that runs in the background.

The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.

Questions the author answers

Does Imagify optimize images automatically on upload?

Absolutely. Imagify can be configured to automatically optimize images as they’re uploaded to your Media Library. This ensures every image is compressed using the best optimization settings the moment it appears on your site—saving you time and maximizing performance.

How can I measure the impact of Imagify on speed score?

You can use GTMetrix and Google PageSpeed Insights to check the relevant suggestions. It is recommended to test the following metrics before and after the image optimization:

  • Total Page Size (GTMetrix)
  • Optimize images (GTMetrix)
  • Serve images in next-gen formats (PageSpeed Insights)
  • Efficiently encode images (PageSpeed Insights)
What makes Imagify better than other image optimizer tools?

Imagify is an extremely powerful image optimizer: our advanced compressing algorithm will compress images, reduce their weight without sacrificing their quality.

Imagify is also super easy to use. Thanks to its intuitive design, you can easily get familiar with the interface and services without thinking about it.

How many websites can I optimize with Imagify?

You can use Imagify on as many websites as you wish. Your image optimization quota to compress images will be shared evenly across all of the websites.

If you need more control over how your Imagify subscription is used, you should create sub-accounts to allocate a quota for each.

How does the WebP feature work on non-supported browsers?

Imagify will deliver images in the original format for browsers that don’t support the next-gen WebP format automatically, so there is nothing further to be done.

Is Imagify compatible with NextGEN?

Yes, Imagify is fully compatible with NextGEN Gallery, the most popular photo gallery plugin for WordPress. All Imagify optimization features related to NextGEN Gallery images are located and usable within the NextGEN Gallery menus and pages. So when you add images to your NextGEN galleries, you’ll be able to optimize them as well.

Latest changelog entry

2.3.4

  • Fix: Optimization no longer stops when a next-gen destination path is unavailable.
  • Fix: The “Settings saved” notice is back on multisite when Imagify is network-activated.
  • Fix: Failing to reach the MCP OAuth discovery documents is no longer reported as a critical issue in Site Health.
  • Enhancement: Updated the WP Rocket banner copy on the bulk optimization page.

Screenshots

From WordPress.org.

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Where this page's numbers come from

Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin.