#83 by installs
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Advanced tag management for WordPress with Google Tag Manager
- Installs
- 700,000+
- Rating
- 4.5 (155)
- Updated
- 19 days ago
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing
Conversion tracking for WooCommerce. Google Ads, GA4, Meta, TikTok, OpenAI (ChatGPT) & more. Recover 30% more conversions with server-side tracking!
- Active installs
- 40,000+
- #808 of 1,000
- Downloads, all time
- 3.8M
- 3,754,467
- Downloads, 30 days
- 50.5K
- 8K in the last 7
- Rating
- 4.9 / 5
- 399 reviews
- Last updated
- 11 days ago
- Oct 20, 2026
- Version
- 1.71.0
- 96 releases
Upkeep and compatibility
| Last updated | October 20, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.1.4Covers WordPress 7.1.4, the current release |
| Needs WordPress | 6.2 or newer |
| Needs PHP | 7.3 or newer |
| First published | August 7, 2013 |
| Support, last two months | 4 of 5 threads resolved (80%) |
Reviews
4.9 / 5 from 399 reviews
| 5 stars | 386 |
|---|---|
| 4 stars | 0 |
| 3 stars | 2 |
| 2 stars | 3 |
| 1 star | 8 |
Downloads, last 30 days
What the author says it does
The Pixel Manager is the most complete conversion tracking plugin for WooCommerce. Set up Google Ads conversion tracking, Google Analytics GA4 e-commerce tracking, Meta/Facebook Pixel, TikTok Pixel, and more – in minutes, not hours. No coding required.
Unlike Google Tag Manager (GTM), which requires significant technical expertise to configure WooCommerce e-commerce tracking correctly, the Pixel Manager provides a turnkey solution with over 12 years of development. It automatically handles edge cases like payment gateway redirects, order duplication prevention, and consent mode – all the things that take hours to get right with manual tag management.
🆕 New: Conversion tracking for OpenAI ads on ChatGPT
OpenAI is rolling out advertising on ChatGPT, and the Pixel Manager is one of the first WooCommerce plugins to support it. The free version installs the OpenAI browser pixel with the full shopping funnel, and the Pro version adds a server-side Conversions API connection and Advanced Matching – so you can measure exactly which purchases your ChatGPT ads drive, from day one. Also new: Microsoft Clarity heatmaps and session recordings (Pro, beta), and the rebuilt, faster Nova admin interface (free).
🚀 Endorsed by Google’s Tag Team
This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.
says @dpackert24
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
How does Pixel Manager compare to Google Tag Manager (GTM)?
While Google Tag Manager is free, it requires significant technical expertise and many hours of configuration to set up proper WooCommerce e-commerce tracking. You need to create custom data layers, configure triggers and tags for each platform, handle consent mode integration manually, and test extensively to avoid tracking errors.
What is server-side tracking (Conversion API / CAPI) and why does it matter?
Server-side tracking sends conversion data directly from your WooCommerce server to advertising platforms like Meta (Facebook), TikTok, Pinterest, Snapchat, Reddit, OpenAI, and Google Analytics 4 – rather than relying solely on browser-based pixels.
Can I track conversions from OpenAI ads on ChatGPT?
Yes. The Pro version includes an OpenAI tracking pixel with browser-side conversion tracking, a server-side Conversions API connection, and Advanced Matching for improved event matching. You only need to enter your OpenAI pixel ID and, for server-side tracking, a Conversions API token.
How does Automatic Conversion Recovery (ACR) work?
ACR is our unique Pro feature that automatically recovers conversions missed due to tracking issues – whether from payment gateway redirects (like PayPal), browser limitations, ad blockers, or network problems. It runs nightly using the WordPress Action Scheduler, identifies WooCommerce orders that weren’t properly tracked by your advertising pixels, and sends the conversion data to your advertising platforms…
Does the Pixel Manager support Google Consent Mode v2?
Yes. The Pixel Manager fully supports Google Consent Mode v2, including the new ad_user_data and ad_personalization parameters required by Google since March 2024. It also supports region-specific consent defaults for the EU, UK, and 11+ US states with privacy regulations.
What WooCommerce e-commerce events does the Pixel Manager track?
The Pixel Manager tracks the complete e-commerce customer journey: product list views (impressions), product detail views, add to cart, remove from cart, begin checkout, add payment info, and purchase events. These events are sent simultaneously to all configured tracking pixels (Google Ads, GA4, Meta, TikTok, etc.) with standardized product data including product ID, name, category, brand, price, and quantity.
Latest changelog entry
Release date – 20.10.2026
- Tweak: The tracking library loaded on every shop page is about 40% smaller, with IP and location lookups loading only on shops that use the IP exclusion list or region-based consent. Pixel code now downloads while the cookie banner check runs, so pixels start sooner
- Tweak: The Meta Purchase now carries the order number as order_id, which Events Manager listed as unavailable
- Tweak: Cookies the Pixel Manager writes in the browser now carry the Secure attribute on HTTPS pages, which PCI compliance scans check for
Screenshots
Dashboard – an at-a-glance overview of your tracking health, optimization score, and active pixels 
Tracking Pixels – set up Google Ads, GA4, Meta, Hotjar and more from a single screen 
Pixel setup – just enter your conversion IDs, no coding required 
Consent – Google Consent Mode v2 with automatic integration for the major consent management platforms (GDPR & CCPA ready)
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Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin.