Conversion tracking for WooCommerce. Google Ads, GA4, Meta, TikTok, OpenAI (ChatGPT) & more. Recover 30% more conversions with server-side tracking!
- Installs
- 40,000+
- Rating
- 4.9 (399)
- Updated
- 11 days ago
Google Analytics for WooCommerce
Provides integration between Google Analytics and WooCommerce.
- Active installs
- 100,000+
- #298 of 1,000
- Downloads, all time
- 11.2M
- 11,197,869
- Downloads, 30 days
- 163.7K
- 26.2K in the last 7
- Rating
- 2.8 / 5
- 119 reviews
- Last updated
- 11 days ago
- Oct 20, 2026
- Version
- 2.4.4
- 112 releases
Upkeep and compatibility
| Last updated | October 20, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.1.4Covers WordPress 7.1.4, the current release |
| Needs WordPress | 7.0 or newer |
| Needs PHP | 7.4 or newer |
| Needs plugins | woocommerce |
| First published | November 25, 2013 |
| Support, last two months | 1 of 1 threads resolved (100%) |
Reviews
2.8 / 5 from 119 reviews
| 5 stars | 47 |
|---|---|
| 4 stars | 3 |
| 3 stars | 5 |
| 2 stars | 3 |
| 1 star | 61 |
Downloads, last 30 days
What the author says it does
This plugin provides the integration between Google Analytics and the WooCommerce plugin. You can link a referral to a purchase and add transaction information to your Google Analytics data. It supports Global Site Tag (GA4) and eCommerce event tracking.
Please visit the documentation page for additional information.
Contributions are welcome via the GitHub repository.
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
Where can I find the setting for this plugin?
This plugin will add the settings to the Integration tab, found in the WooCommerce → Settings menu.
I don’t see the code on my site. Where is it?
We purposefully don’t track admin visits to the site. Log out of the site (or open a Google Chrome Incognito window) and check if the code is there for non-admins.
Also please make sure to enter your Google Analytics ID under WooCommerce → Settings → Integrations.
My code is there. Why is it still not tracking sales?
Duplicate Google Analytics code causes a conflict in tracking. Remove any other Google Analytics plugins or code from your site to avoid duplication and conflicts in tracking.
Latest changelog entry
- Dev – Add shared npm scripts, a pre-commit hook, Dependabot for GitHub Actions and a Node 24 pin.
- Dev – Declare GPL-3.0-or-later in package metadata to match the plugin header.
- Dev – Require yoast/phpunit-polyfills 1.1.5 or newer for PHP 8.5.
- Dev – Run the JavaScript unit tests in CI and update the README.
- Fix – Send add_to_cart once, not twice, when “Redirect to the cart page after successful addition” is off.
- Fix – Stop sending the purchase event for failed and cancelled orders, so a later successful payment for the same order is still tracked.
Screenshots
Google Analytics Integration Settings.
Tagged
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The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.
- Installs
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- Rating
- 4.5 (3.2K)
- Updated
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Native integration with Google that allows merchants to easily display their products across Google’s network.
- Installs
- 800,000+
- Rating
- 2.7 (268)
- Updated
- 11 days ago
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- Rating
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- Updated
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- Rating
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- Updated
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Accept debit and credit cards in 135+ currencies, many local methods like Alipay, ACH, and SEPA, and express checkout with Apple Pay and Google Pay.
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- Rating
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- Updated
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Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin.