Cookieless, privacy-friendly WordPress analytics. GDPR/CCPA compliant visitor data and clear graphs, with no data sharing.
- Installs
- 500,000+
- Rating
- 4.1 (759)
- Updated
- 8 days ago
Matomo Analytics – Powerful, Privacy-First Insights for WordPress
Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.
- Active installs
- 100,000+
- #431 of 1,000
- Downloads, all time
- 3.3M
- 3,306,736
- Downloads, 30 days
- 25.2K
- 5.1K in the last 7
- Rating
- 4.6 / 5
- 178 reviews
- Last updated
- 46 days ago
- Sep 15, 2026
- Version
- 5.13.1
- 84 releases
Upkeep and compatibility
| Last updated | September 15, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.1.0Covers WordPress 7.1.4, the current release |
| Needs WordPress | 4.8 or newer |
| Needs PHP | 7.2.5 or newer |
| First published | February 13, 2020 |
| Support, last two months | 1 of 3 threads resolved (33%) |
Reviews
4.6 / 5 from 178 reviews
| 5 stars | 149 |
|---|---|
| 4 stars | 10 |
| 3 stars | 6 |
| 2 stars | 1 |
| 1 star | 12 |
Downloads, last 30 days
What the author says it does
Version 5.11.1 and above include an important security related fix, it is highly recommended to update to this version.
Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin.
For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free!
Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.
Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.
It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.
Matomo is free, secure and open – your ethical user insights platform.
How Matomo Analytics for WordPress solves problems:
- 100% data ownership, no one else can see your data
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
Is there a demo available?
Yes, check out the online demo for Matomo at demo.matomo.cloud
Does Matomo care about security?
Security is a top priority at Matomo. As potential issues are discovered, we validate, patch and release fixes as quickly as we can. We have a security bug bounty program in place that rewards researchers for finding security issues and disclosing them to us.
Learn more or check out our HackerOne program.
How can I get involved?
We believe in liberating Web Analytics, providing a free platform for simple and advanced analytics. Matomo was built by dozens of people like you,
and we need your help to make Matomo better… Why not participate in a useful project today? Learn how you can contribute to Matomo.
How do you ensure quality?
The Matomo project uses an ever-expanding comprehensive set of thousands of unit tests and hundreds of automated integration tests, system tests, JavaScript tests, and screenshot UI tests, running on a continuous integration server as part of its software quality assurance. Learn more
Can I disable the Tag Manager?
The Tag Manager can be disabled by placing define('MATOMO_ENABLE_TAG_MANAGER', false); in your wp-config.php.
The Tag Manager does currently not work in WP Multisite mode.
How do you support WP Multisite?
Click here to learn more
Latest changelog entry
See changelog for all versions.
Screenshots
Customizable Matomo Dashboard. Choose from many widgets and adjust layout. 
Visits log. See every action your visitors took. 
Behaviour insights. 
Acquisition insights.
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Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin.