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#229 by installs

Mailchimp for WooCommerce

by MailchimpVersion 6.3

Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.

Active installs
200,000+
#229 of 1,000
Downloads, all time
24.2M
24,208,321
Downloads, 30 days
71.6K
10.3K in the last 7
Rating
4.0 / 5
726 reviews
Last updated
38 days ago
Sep 23, 2026
Version
6.3
106 releases

Upkeep and compatibility

Last updatedSeptember 23, 2026Updated in the last 3 months
Tested up toWordPress 7.1.4Covers WordPress 7.1.4, the current release
Needs WordPress6.2 or newer
Needs PHP7.4 or newer
Needs pluginswoocommerce
First publishedOctober 6, 2016
Support, last two months0 of 2 threads resolved (0%)

Reviews

4.0 / 5 from 726 reviews

Reviews by star rating
5 stars505
4 stars25
3 stars16
2 stars23
1 star157

Downloads, last 30 days

Low 989 a dayHigh 13.7K a day

What the author says it does

Join the 17 million customers who use Mailchimp, the world’s largest marketing automation platform, to develop their e-commerce marketing strategy. With the official Mailchimp for WooCommerce integration, your customers and their purchase data are automatically synced with your Mailchimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it’s completely free.

What you can do with this plugin

  • Sync to your Audience in Mailchimp with purchase data.
  • Sync new subscribers to your Audience when they create an account and opt-in.
  • Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)
  • Showcase product recommendations.
  • Track and segment customers based on purchase history and purchase frequency.
  • View detailed data on your marketing performance in your Mailchimp Dashboard.
  • Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.
  • Automatically embed a pop-up form that converts your website visitors to subscribers.

The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.

Questions the author answers

Who is subscribed to my Audience with this plugin?
  • Customers are subscribed to your Audience when they opt-in at checkout or when an account is created. If an account is created through the standard WooCommerce My Account page, they must opt-in to be added.
  • Customers are sent to your Audience as Transactional if they do not opt-in. This is done so you can send abandoned carts or order notifications.
What is the recommended way to sync larger stores?

To optimize the performance of your Mailchimp integration we recommend running the queue in CLI mode. Please refer to this guide in our Wiki.

Are multisite configurations supported?

Multisites are supported, with a few caveats. Please refer to our Wiki page on this topic for more information.

Why aren’t product categories being sent to Mailchimp?

At this time, the synchronization of product categories from WooCommerce to Mailchimp is not supported by the Mailchimp API.

My sync is slow, or has stalled
  • If you’re using the current version of the plugin, it utilizes a queue system powered by Action Scheduler. It depends on WP_CRON to be activated with your hosting provider. Please verify that it is enabled.
  • If you’re using a host that makes use of CPU throttling, please check to see if you’ve hit your limit after initiating the sync.
My question is not listed

If you are unable to sync or connect with Mailchimp, you can open a ticket on our Github plugin page. Please provide the version of the plugin and PHP you’re using, any fatal errors in the WooCommerce logs (WooCommerce -> Status -> Logs) you’re seeing, along with relevant information to the problem you’re experiencing.

Latest changelog entry

6.3

  • Adds a “Connect to support” button to the plugin settings page that opens a Zendesk live chat when clicked
  • Adds product-view pixel tracking on page-builder product templates, including Bricks
  • Adds the selected variation to product-view pixel events on variable products
  • Adds X-Object-Notified-At header to live sync requests for end-to-end latency tracking
  • Restricts saved carts so only the cart’s owner can read, update or remove them
  • Fixes issue where pending cart updates recreate a cart after it is emptied or deleted

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Where this page's numbers come from

Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin. The author takes donations at their donate page.