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#252 by installs

Variation Swatches for WooCommerce – Color, Image & Size Swatches

by Brainstorm ForceVersion 1.0.14

Variation Swatches for WooCommerce replaces dropdowns with color, image & size swatches, helping shoppers decide faster and buy with confidence.

Active installs
200,000+
#252 of 1,000
Downloads, all time
3.1M
3,145,228
Downloads, 30 days
37.7K
9.1K in the last 7
Rating
4.6 / 5
51 reviews
Last updated
2 months ago
Aug 26, 2026
Version
1.0.14
16 releases

Upkeep and compatibility

Last updatedAugust 26, 2026Updated in the last 3 months
Tested up toWordPress 7.1.4Covers WordPress 7.1.4, the current release
Needs WordPress5.4 or newer
Needs PHP7.4 or newer
First publishedJuly 15, 2022
Support, last two months3 of 3 threads resolved (100%)

Reviews

4.6 / 5 from 51 reviews

Reviews by star rating
5 stars45
4 stars1
3 stars1
2 stars0
1 star4

Downloads, last 30 days

Low 966 a dayHigh 1.5K a day

What the author says it does

Variation Swatches for WooCommerce replaces boring product dropdowns with beautiful, clickable color swatches, image swatches, and size/label buttons, giving your shoppers an instant, visual way to pick product variations without confusion.

Trusted by 200,000+ active WooCommerce stores, this is the variation swatches plugin built by the team behind Brainstorm Force, the creators of Astra, Spectra, and CartFlows, trusted by millions of WordPress sites worldwide.

Stop losing sales to clunky dropdown menus. When customers can see their options at a glance, color swatches, image thumbnails, size buttons, they make decisions faster, feel more confident, and complete their purchase. It takes just minutes to set up and requires zero coding.

Why Your Store Needs Variation Swatches for WooCommerce

Most WooCommerce stores rely on plain dropdown menus to show product variations. But dropdowns are slow, hard to scan, and visually uninspiring, especially on mobile.

Variation Swatches for WooCommerce solves this instantly by converting every variation dropdown into a sleek, clickable swatch your customers will love.

✅ More conversions: Visual product options are faster to scan and easier to act on than dropdowns

✅ Better mobile shopping: Touch-friendly swatches work beautifully on phones and tablets

The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.

Questions the author answers

What are variation swatches for WooCommerce?

Variation swatches are visual, clickable alternatives to the default WooCommerce dropdown menus on variable product pages. Instead of selecting a color or size from a plain text list, customers click a color swatch, image thumbnail, or labeled button. This makes the shopping experience faster, clearer, and more engaging.

How do I add color swatches to my WooCommerce products?

After installing and activating the plugin, go to Products → Attributes in your WordPress dashboard. Edit any attribute such as “Color” and change its Type to Color Swatch. Then edit each attribute term and assign a hex color value. The plugin will automatically display color swatches on all products using that attribute. No per-product setup is required.

Can I show image swatches for WooCommerce product variations?

Yes. Set an attribute’s Type to Image Swatch under Products → Attributes. Then upload a custom image to each attribute term. This works well for textures, patterns, and fabrics. You can also set the product variation’s featured image to auto-populate as an image swatch to save setup time.

How do I replace WooCommerce dropdowns with size swatches or buttons?

Set your size attribute’s display type to Label or Button in the attribute settings. The plugin will automatically replace the dropdown with clickable size buttons such as S, M, L, and XL. You can control button shape, size, and styling globally from the plugin settings.

Do variation swatches display on the WooCommerce shop page and category pages?

Yes. The plugin supports displaying color, image, and label swatches directly on your shop page, category pages, and archive pages. Enable this from the global settings. Customers can select variations straight from the product catalog.

Will this plugin slow down my WooCommerce store?

No. The plugin is built with performance as the priority. It loads lightweight assets only on pages where swatches are displayed. It does not add unnecessary scripts or styles across your site. It also works well with major caching and performance optimization tools.

Latest changelog entry

1.0.14 – TUESDAY, 25th AUGUST 2026

  • Improvement – Added compatibility with WordPress 7.1.
  • Improvement – Updated the minimum required PHP version to 7.4.

Screenshots

First 4 of 6, from WordPress.org.

Tagged

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Where this page's numbers come from

Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin.