Add Meta & Facebook Pixel, Google Analytics (GA4) and any header script to your site. Everything you need to track users, ads, events & conversions.
| Last updated | August 16, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.1.4Covers WordPress 7.1.4, the current release |
| Needs WordPress | 4.0 or newer |
| Needs PHP | Not stated |
| First published | June 12, 2014 |
| Support, last two months | 1 of 1 threads resolved (100%) |
4.0 / 5 from 41 reviews
| 5 stars | 28 |
|---|---|
| 4 stars | 2 |
| 3 stars | 0 |
| 2 stars | 3 |
| 1 star | 8 |
Facebook Pixel For WordPress Made Easy
Pixel Cat – Conversion Pixel Manager (formerly known as “Facebook Conversion Pixel”) lets you add a Facebook(Meta) Pixel and Conversions API or Google Analytics Pixel to your site in a matter of minutes.
From Facebook Retargeting to conversion tracking, this free plugin makes setting up your Facebook and Google Analytics Pixel a breeze.
Run Better Facebook Ad Campaigns
Using Pixel Cat, you can track Facebook and Google Conversions and build powerful retargeting audiences.
Track Facebook Conversions
Send conversion events (including the exact amount and currency) to Facebook to Google, so you can track, improve and automatically optimize your ad campaigns.
Build Powerful Retargeting Audiences
Pixel Cat lets you send granular events (blog posts read, products viewed, …) to Facebook and Google, so you can build insanely effective retargeting audiences.
Conversions API
Pixel Cat has a quick and easy Conversions API that will have you running server side tracking in no time.
Upgrading from the Old Facebook Conversion pixel?
This plugin used to be called Facebook Conversion Pixel and was updated to work with the new Facebook Pixel. Facebook has deprecated the old Facebook Conversion Pixel in favor of the new pixel, so we highly recommend migrating.
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
After installing this plugin, simply go to Pixel Cat in your WP Admin and add your Facebook Pixel ID. Or, view a quick-start guide here.
Yes, you can add your Conversions API and Pixel together using Pixel Cat.
Yes, you can add both GA3 and GA4 analytics codes.
You can find the Pixel ID in the Ads Manager here: https://www.facebook.com/ads/manager/pixel/facebook_pixel
Your Facebook Pixel ID is located on the right hand side of this screen.
Pixel Cat – Conversion Pixel Manager will automatically detect your old settings, and will let you continue using the old version of the plugin for this purpose. You can then upgrade to the new pixel at any time.
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Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin. The author takes donations at their donate page.