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#355 by installscommunity

Ads.txt Manager

by 10upVersion 1.4.6

Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset.

Active installs
100,000+
#355 of 1,000
Downloads, all time
2.1M
2,052,294
Downloads, 30 days
17.7K
4.2K in the last 7
Rating
4.7 / 5
15 reviews
Last updated
47 days ago
Sep 14, 2026
Version
1.4.6
12 releases

Upkeep and compatibility

Last updatedSeptember 14, 2026Updated in the last 3 months
Tested up toWordPress 7.1.4Covers WordPress 7.1.4, the current release
Needs WordPress6.6 or newer
Needs PHP7.4 or newer
First publishedDecember 18, 2017
Support, last two months1 of 1 threads resolved (100%)

Reviews

4.7 / 5 from 15 reviews

Reviews by star rating
5 stars13
4 stars1
3 stars0
2 stars0
1 star1

Downloads, last 30 days

Low 329 a dayHigh 793 a day

What the author says it does

Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset. Requires PHP 7.4+.

What is ads.txt?

Ads.txt is an initiative by the Interactive Advertising Bureau to enable publishers to take control over who can sell their ad inventory. Through our work at 10up with various publishers, we’ve created a way to manage and validate your ads.txt file from within WordPress, eliminating the need to upload a file. The validation baked into the plugin helps avoid malformed records, which can cause issues that end up cached for up to 24 hours and can lead to a drop in ad revenue.

Use ads.txt for website advertising inventory and app-ads.txt for advertising inventory within mobile or connected TV apps.

Technical Notes

  • Requires PHP 7.4+.
  • Ad blockers may break syntax highlighting and pre-save error checking on the edit screen.
  • Rewrites need to be enabled. Without rewrites, WordPress cannot know to supply /ads.txt when requested.
  • Your site URL must not contain a path (e.g. https://example.com/site/ or path-based multisite installs). While the plugin will appear to function in the admin, it will not display the contents at https://example.com/site/ads.txt. This is because the plugin follows the IAB spec, which requires that the ads.txt file be located at the root of a domain or subdomain.

What about ads.cert?

The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.

Questions the author answers

What is the difference between ads.txt and app-ads.txt?

ads.txt is used to authorize companies that sell advertising on your website. app-ads.txt serves the same purpose for advertising shown inside mobile apps, connected TV apps, and other app-based platforms. If you only monetize your WordPress website, you generally only need ads.txt. You need app-ads.txt only if you also publish and monetize an app.

Where do I report security bugs found in this plugin?

Please report security bugs found in the source code of the Ads.txt Manager plugin through the Patchstack Vulnerability Disclosure  Program. The Patchstack team will assist you with verification, CVE assignment, and notify the developers of this plugin.

Latest changelog entry

1.4.6 – 2025-07-14

  • Changed: Replace dirname( __FILE__ ) calls with __DIR__ magic constant (props @Soean, @peterwilsoncc via #187).
  • Changed: Bump WordPress “tested up to” version 6.8 (props @jeffpaul, @godleman via #183, #184, #194, #195).
  • Changed: Bump WordPress minimum supported version to 6.6 (props @jeffpaul, @godleman via #183, #184, #194, #195).
  • Fixed: Add missing text domain and fix wrong text domain (props @mehrazmorshed, @dkotter via #182).
  • Fixed: Remove unnecessary echo statement (props @Soean, @dkotter via #186).

Screenshots

From WordPress.org.

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Where this page's numbers come from

Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin.