Yandex.Metrica
The free official Yandex.Metrica plugin for WordPress.
- Active installs
- 60,000+
- #644 of 1,000
- Downloads, all time
- 323.8K
- 323,821
- Downloads, 30 days
- 4.8K
- 1.3K in the last 7
- Rating
- 3.7 / 5
- 12 reviews
- Last updated
- 5 months ago
- Jun 3, 2026
- Version
- 1.2.4
- 16 releases
Upkeep and compatibility
| Last updated | June 3, 2026Updated in the last year |
|---|---|
| Tested up to | WordPress 6.2.15Older than WordPress 7.1.4, the current release |
| Needs WordPress | 5.2.9 or newer |
| Needs PHP | 5.6.20 or newer |
| First published | October 11, 2021 |
| Support, last two months | 0 of 1 threads resolved (0%) |
Reviews
3.7 / 5 from 12 reviews
| 5 stars | 8 |
|---|---|
| 4 stars | 0 |
| 3 stars | 0 |
| 2 stars | 0 |
| 1 star | 4 |
Downloads, last 30 days
What the author says it does
Yandex.Metrica
The free official Yandex.Metrica plugin for WordPress. This plugin helps you install a Yandex.Metrica tag on your site and configure the transfer of E-commerce data without manually editing the site’s code. It also transmits data about product views, additions to the basket, and sales.
Features
- Official Yandex.Metrica plugin
- E-commerce event tracking without manually editing the site’s code
- Quick installation
- Support for WordPress versions 5.2.9 and higher
- Scheduled updates
- Prompt support service
List of functions
- Automatically search for and configure installed Yandex.Metrica tags.
- Quickly add new Yandex.Metrica tags. The following parameters are set by default:
- E-commerce: Enabled
- Session Replay: Enabled (can be disabled if necessary)
- Click map: enabled
- Transfer of e-commerce events according to the documentation:
- Adding an item to the basket
- Pageview of a product profile
- Removing an item from the basket
- Placing an order
- Detalization of transferred product data according to the documentation
- Event logs with the following error codes:
- The WordPress version is deprecated
- The site lacks the brand taxonomy indicated by the user
- The theme doesn’t have the hook required for the plugin to work
- The tag number contains characters that aren’t numbers
Translations
- Russian
- English
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
How do I submit a support request?
Look at the topics discussed on the support tab. You might find the solution there. If the issue with the plugin has not been previously discussed, contact Support.
Why is the plugin free?
This is the official Yandex.Metrica plugin for WordPress. We want to make it as easy as possible for our users to set up Yandex.Metrica and e-commerce, so we made the plugin completely free.
Is it possible to use two plugins from different developers?
We recommend using the official Yandex.Metrica plugin separately from other developers’ solutions. If you use the official plugin together with third-party modules, it may interfere with the Yandex.Metrica tag.
What is E-commerce?
Yandex.Metrica E-commerce is a tool for online store analytics. It provides detailed statistics on sales and interactions with products on a site. Learn more
How can I check if events are sent correctly without waiting for the data to be displayed in the Yandex.Metrica dashboard?
Add the ym_debug=1 parameter to the page URL in the browser’s address bar and reload the page. Example: http://example.com/?_ym_debug=1
For more information, see Help.
Why does the plugin have separate fields for “Brand type” and “Taxonomy or custom brand field”?
These fields are needed to correctly send the brand value of the product.
– If you have selected “Term” in the “Brand type” field, then enter the taxonomy name in “Taxonomy or custom brand field”.
– If you have selected “Custom field” in the “Brand type” field, then in “Taxonomy or custom brand field”, specify the name of the custom field.
Latest changelog entry
Fixed php warning in frontend area
Tagged
Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin.