What the author says it does
The official TikTok plugin makes it easy to put your business in front of billions of highly engaged consumers, helping you achieve your marketing and sales objectives by promoting your products or services worldwide. These users aren’t just browsing; they’re buying, as evidenced by the popular hashtag #TikTokMadeMeBuyIt. And they could become your next customers.
You can integrate with TikTok directly on WordPress to run Lead Generation Ads to capture leads and improve targeting. If you want to also run other types of ads and unlock additional features, please go to WooCommerce to download the official TikTok integration.
With the official TikTok plugin, you can perform the following:
- Easily install the TikTok Pixel and enable the Events API to track your traffic, measure and optimize your campaign performance, and find new customers.
- Run Lead Generation Ads to capture emails for future campaigns.
- Sync your store catalog to TikTok (available via the WooCommerce integration).
- Create engaging conversion ads from your product catalog (available via the WooCommerce integration).
Tiktok Shop related Feature update:
Please note: We will be discontinuing the Tiktok shop features from June 1, 2026 on this plugin. All Ads features will be continued as described in these notes.
Related to Tiktok Shop feature deprecation, the following are important timelines:
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.