🔗 Affiliate link management & cloaker tool. Easily manage, shrink and track your affiliate links in WordPress. 🔥
- Installs
- 30,000+
- Rating
- 4.6 (251)
- Updated
- 2 days ago
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links
🌠 Shorten, brand, and track any URL on your own domain. Keep your links — and your data — where they belong. 🔗
- Active installs
- 200,000+
- #226 of 1,000
- Downloads, all time
- 10.5M
- 10,457,094
- Downloads, 30 days
- 244.2K
- 28.9K in the last 7
- Rating
- 4.8 / 5
- 1,322 reviews
- Last updated
- 10 days ago
- Oct 21, 2026
- Version
- 4.0.18
- 239 releases
Upkeep and compatibility
| Last updated | October 21, 2026Updated in the last 3 months |
|---|---|
| Tested up to | WordPress 7.1.4Covers WordPress 7.1.4, the current release |
| Needs WordPress | 6.5 or newer |
| Needs PHP | 7.4 or newer |
| First published | March 29, 2009 |
| Support, last two months | 6 of 9 threads resolved (67%) |
Reviews
4.8 / 5 from 1,322 reviews
| 5 stars | 1,244 |
|---|---|
| 4 stars | 25 |
| 3 stars | 14 |
| 2 stars | 5 |
| 1 star | 34 |
Downloads, last 30 days
What the author says it does
PrettyLinks takes any long, ugly URL and turns it into a short, branded link on your own domain. So instead of sharing some endless affiliate string, you share yoursite.com/recommends/widget — clean, memorable, and unmistakably yours. No more renting your links from bit.ly, tinyurl.com, or whichever shortener raised its prices this year.
Here’s the part people love most: your links and your click data live on your site, not someone else’s. You own the branding. You keep the analytics. And if a destination URL ever changes, you update it once and every link you’ve ever shared just keeps working.
Why people pick PrettyLinks 🌠
If you share links for a living — affiliate marketers, bloggers, podcasters, social media folks — you want three things: links that look professional, the freedom to change where they point, and a real picture of what’s getting clicked. PrettyLinks does all three. Every click is logged with referrer, browser, OS, and host, so you’re never guessing about what’s working.
And version 4.0 is a big one. We rebuilt the whole thing from scratch on a fast, modern React admin, then added smarter bot filtering, built-in privacy controls, and CSV link importing — all of it free.
PrettyPay™ Links 💵
The opening of the plugin's own description. The full text, installation notes and changelog are on its WordPress.org page.
Questions the author answers
Who will find PrettyLinks useful?
Affiliate marketers, bloggers, podcasters, course creators, social media managers, e-commerce merchants, and anyone else who needs to brand, organize, and track outbound links.
Can I use PrettyLinks with any WordPress theme?
Yes. PrettyLinks operates primarily in the WordPress admin and the front-end pieces are theme-agnostic.
How do I get started?
The in-plugin onboarding wizard walks you through the basics. For deeper docs, see our Getting Started page.
Is upgrading from 3.x to 4.0 safe?
Yes. 4.0 is a drop-in upgrade — all of your existing links, clicks, and settings keep working with no migration step. As with any major update, back up your site first.
What add-ons are available for PrettyLinks Pro?
Pro includes six add-ons: Link in Bio, Developer Tools, Product Displays, Splash Pages, UTMs, and User Links. Link in Bio and Developer Tools are available on Marketer and above; the rest are on Executive. See the add-ons page for details.
Is PrettyLinks translatable?
Yes. PrettyLinks is fully translation-ready — see our translation guide for instructions.
Latest changelog entry
- The Broken links view now always shows while Link Health is on, with a count of broken links.
- Link Health columns are now included in the CSV export.
Screenshots
The PrettyLinks admin dashboard 
Adding a Pretty Link 
Click tracking and reports 
Settings page
Tagged
Plugins that share its tags
Where this page's numbers come from
Read from the WordPress.org plugin API on , when WordPress 7.1.4 was the current release. WordPress.org rounds active installs into buckets. These are the directory's figures, not my verdict, and I haven't tested this plugin. The author takes donations at their donate page.