Beauty shoppers want personalization but how can you offer them their freedom to build their perfect skincare or makeup bundle, all while increasing your sales? The answer is simple: Mix and Match bundles.
It lets them create their perfect combo giving them a sense of control and satisfaction. This not only enhances their shopping experience but also offers numerous benefits to your beauty brand.
In this blog we will see what Mix and Match bundles are and how you can use them to increase both sales and customer satisfaction.
Let customers create their own beauty bundles suiting their needs using WP Bundles Mix and Match Bundle.
Mix and match bundles allow customers to create personalized package deals from a curated selection of complementary items. Unlike traditional pre-set bundles, these give shoppers the freedom to build their own perfect combination while still enjoying bundle pricing or other incentives.
For beauty brands, this approach taps into the highly personal nature of beauty routines. When a customer clicks on a foundation, they can be presented with options to build a complete makeup look by adding concealer, setting powder, and brushes all while saving compared to buying each item separately.
1. They Mirror How Customers Actually Shop for Beauty
Beauty products are rarely purchased in isolation. A customer buying lipstick might also need lip liner, or someone purchasing shampoo will likely need conditioner. Mix and match bundles acknowledge this natural shopping behavior and make the complete purchase more convenient and rewarding.
2. They Increase Average Order Value
When customers can build their own bundles, they’re more likely to add more products to their cart. The psychology is simple: if buying three products together offers better value than buying them separately, customers feel motivated to complete the set.
3. They Showcase Product Compatibility
Beauty routines involve multiple complementary products. Mix and match bundles help educate customers about which products work well together, establishing your brand as an authority while guiding purchases.
4. They Encourage Exploration of Your Product Line
Customers often stick to tried-and-true favorites. Mix and match bundles create natural opportunities to introduce them to new products they might not have considered otherwise.
5. They Create a Personalized Shopping Experience
Today’s beauty consumers expect personalization. By letting them choose which products go into their bundle, you’re providing customizable product bundles that build brand loyalty. Personalized package deals are much more attractive than random bundles.
Skincare Regimen Builders
Allow customers to create flexible product combinations by selecting cleansers, toners, serums, and moisturizers that address their specific concerns (dry skin, aging, acne, etc.)
Complete Makeup Look Bundles
Enable customers to build full makeup looks for different occasions by selecting foundation, concealer, eyeshadow, mascara, and lip products that complement each other.
Hair Care Systems
Let customers build custom hair care bundles with shampoo, conditioner, treatments, and styling products tailored to their hair type and concerns.
Gift Set Creators
During holiday seasons, allow customers to build personalized gift sets by selecting multiple products that come beautifully packaged together.
WPBundle for WooCommerce transforms your standard product pages into interactive bundle-building experiences. Here’s what makes it perfect for beauty brands:
Learn how WooCommerce bundle discounts can boost sales and increase your average order value (AOV) quickly.
Focus on Genuine Compatibility
Don’t just bundle random products—create flexible product combinations that genuinely work well together. For example, foundation, concealer, and setting powder in compatible shades.
Highlight the Value Proposition
Clearly communicate the savings or benefits customers receive when building a bundle versus buying products individually.
Use High-Quality Visuals
Beauty is a visual industry. Use professional product photography that shows how items complement each other when used together.
Incorporate Educational Content
Brief descriptions or tips about how products work together help customers make informed choices and feel confident in their selections.
Create Seasonal Bundle Opportunities
Refresh your bundle options seasonally—suncare collections in summer, gift-ready bundles during holidays, or new color stories for fashion seasons.
If you are wondering why your WooCommerce bundles aren’t converting, check out our blog on the same.
Customers are looking for flexibility, personalization, and value. The good thing is you don’t have to look anymore. With WPBundle, you can create mix and match bundles(and more) to offer that personal touch. “Build your own bundle” sounds much better than “Here’s a bundle that you should buy”.
This is more than a trend. By implementing customizable product bundles, you’re helping customers create complete solutions for their beauty needs. Whether they’re building a skincare regimen, assembling a makeup look, or creating the perfect gift, the interactive nature of mix and match bundles creates memorable shopping experiences that keep customers coming back.
Offer personalized beauty bundles with customizable products and exclusive discounts using WPBundle to grow your beauty brand.
Yes, you can curate bundles tailored to specific skin concerns by selecting complementary products that address those needs, such as acne treatments or anti-aging serums.
You can use WooCommerce analytics or third-party tracking tools to monitor sales, bundle performance, and customer preferences, helping you optimize your bundle offerings.
Yes, WPBundle allows you to set tiered pricing strategies, offering discounts for larger purchases or when customers buy multiple bundles.
WPBundle’s mobile-optimized design ensures a seamless bundle-building experience across all devices, allowing customers to easily select and purchase bundles on their phones.
Use clear messaging and visuals on your product pages to showcase the savings or value customers will receive, emphasizing the personalized experience and product compatibility.
Create bundles, customize and increase the cart value using the best bundling tool available in the market
